How Mapleo verification works
Advertising, sponsorship and placement never change whether a product is verified, or what level it receives. Every badge links to the evidence behind it.
The review process
- 1
A product is submitted by its manufacturer, or created by a Mapleo researcher.
- 2
Evidence is collected: facility address, production photos, supplier invoices, bills of materials.
- 3
A reviewer confirms the manufacturing location and estimates Canadian content.
- 4
The listing is approved, rejected, or returned with a request for more information.
- 5
Once published, the badge shows the Canadian status, the evidence behind it and the last review date.
Verification levels
Mapleo Verified — Made in Canada
Manufactured in Canada with documented Canadian production and majority Canadian content.
Made in Canada with imported components
Final manufacturing happens in Canada, with some components sourced internationally.
Assembled in Canada
Assembly takes place in Canada from largely imported parts.
Designed in Canada
Designed and engineered in Canada, manufactured elsewhere.
Canadian-owned
A Canadian-owned company, manufacturing location varies.
Verification statuses
Every listing carries one of five statuses. Only Mapleo reviewers can move a listing between them — status is never affected by payment.
Mapleo Verified
Reviewed and confirmed by Mapleo staff with full evidence on file.
Independently Verified
Confirmed through a trusted third-party audit or certification.
Manufacturer Verified
Documentation supplied by the manufacturer; awaiting independent review.
Verification Pending
Submitted but not yet reviewed by our team.
Community Flagged
Users reported a possible inaccuracy; under re-review.
What we assess
Our reviewers weigh five factors before assigning a status. Product pages show the plain-language status and the evidence behind it — not a number.